Independent bands are always looking for new ways to sell their album. After all, most of a band’s money comes through album sales and gigs, and sales of albums leads to better gigs.
One of the many untapped sales areas is Facebook. Most of your band’s fans already have a Facebook account, and the insanely popular social networking website is a perfect place to make a pitch. Here are a few tips for selling more copies of your band’s album using Facebook.
1. Set up a band page. Rather than pestering all of your Facebook friends with your own personal account, set up a band page to pester them with–it’s a centralized location where your fans can find out about new album releases, gigs, etc. You can post links to places to buy your CD, and samples of the album and particular tracks that you’re trying to push on iTunes and other sales websites. Send frequent updates to your fans reminding them that you’ve got a CD for sale, and encourage them to spread the word. If they dig your band, they will.
2. Use your fans. Tell them to tell friends about the Facebook page. This will accomplish two of your goals: first of all, it’ll grow your fan base, and secondly, your Facebook friends will check your page more often, leading to more CD sales down the road. Oh, and remember that when you release a CD, you can go nuts on Facebook, sending updates and offering a free track to build up buzz. Never forget to use your Facebook friends.
3. Consider using Facebook ads. You can link to a page on your band’s website that prompts potential buyers to take action, perhaps something that plays a few seconds of a few selections off of your album and then displays a link to buy. It’s not hard to set up, and since you pay per click, you can determine after a few days what the right price is per click that you want to pay by using the Insights tool on your band’s page. The more sales you get per click (and the number will start off low), the more you can invest–setting a good budget is crucial, so you’ll have to pay attention, but Facebook ads can certainly be worth the money.
4. Take a look at other Facebook applications. Stuff like Reverbnation and iLike can be used to spread the word about your band’s album. Many of these albums depend on a bit of work from your band’s fans, but you can motivate them and mobilize them with a few good Facebook messages, and word will spread quickly.
Do you have any other tips for using Facebook to sell an album? Post in our comments section below.