So, you’ve joined a company that markets products through a home party plan. Congratulations! This can be a very lucrative and rewarding way to make money. You’re eager to bring others on board to host home parties for you. How do you go about promoting a home party business?
Hold on a bit! You may be moving too fast! It would be best that you host a few parties yourself before recruiting others so you can understand what’s involved and how to make sales. Once you’ve hosted a few parties for families and friends, you can come up with a plan to promote your home party business. There are lots of people out there who are looking for ways to earn extra money and your party plan might be just what they’re looking for. How can you reach your prospective home party recruit? Here are some ideas:
1. Design a professional looking colorful brochure or flyer advertising your home party opportunity.
Your party plan may provide you with professionally done brochures and flyers designed to help you find new home party recruits. If not, you can make one on your home computer or have one professionally printed by your local print shop.. I would suggest the latter if cost isn’t a factor. You want your literature to be as professional looking as possible. When you design your flyer, emphasis the benefits your home party plan offers such as the opportunity to work for yourself on your own schedule, the chance to make new friends, and the opportunity to get free products. Include several color photos of smiling party participants on the cover of your brochure or flyer. Spend some time on your flyer as it will be your first source of contact with your potential recruit.
2. Start an aggressive flyer distribution campaign.
Post your flyer or brochure on bulletin boards in libraries, grocery stores, colleges (college students are always looking for extra money), schools, doctor’s offices (nurses love this kind of business), daycare centers, and anywhere else you can find an open space. This is a numbers game. The more flyers you’re able to distribute, the more inquiries you’ll receive.
3. Become a walking advertisement for your home party business.
Have a button or badge designed with an eye catching phrase such as, “Need money? Ask me how to get it while having a blast!” or “I can help you make extra money. Ask me how!”. This button is a great conversation starter when you’re standing in line at the bank or grocery store. Be sure to have a flyer or brochure with you.
4. Become an active member of your local Chamber of Commerce
Join you local Chamber of Commerce and attend their monthly meetings. Let people know what you do and how lucrative and fun your business can be. Hand out brochures to anyone who’s interested.
5. Use free and low cost advertising to find new home party recruits.
Some ideas include advertising in your church bulletin, buy and sell magazines, and community newsletters. Try to target publications that stay-at-home moms might read on a regular basis since they are a good market for your opportunity.
6. Host an informational booth.
Set up an informational booth promoting your home party opportunity at school fairs, local craft shows, and business fairs. Encourage some of your most successful recruits to attend and give testimonials to interested prospects.
7. Make a commitment to call a specified number of potential recruits each week.
Make a list of as many potential recruits as you can think of. Resolve to call at least two potential recruits each day and let them know about your home party business. Follow up on any potential lead quickly with an in person visit.
8. Schedule an open house.
Plan a open house to introduce people to your home party business opportunity. Provide refreshments and lots of samples of your home party product. Have some of your current recruits share their success stories. Hearing about the success of others can be quite motivating for potential new recruits.
9. Don’t forget about business cards!
Always have a stack of business cards with you and give them out freely. They’re a very inexpensive and effective form of advertising.
Now you know the secrets of promoting a home party business! Get motivated and give them a try and you’ll see rewards sooner than you think.