If you have ever walked past a Hot Topic store in your mall you probably are thinking of dim lighting, lots of black clothing, and freaky people. Sure, you can find all of the above, but this store chain is about more than that.
Most importantly, I have found that no matter who you are, how old and what you dress like, you are welcome. There has never been one instant where this bleached blonde, almost 40 year old Mom (sometimes still dressed in her conservative office attire) has been looked down upon. The staff is always helpful, without being obtrusive. Very interesting considering the people that work there usually seem younger than 20. The clientele is not only composed of Goth teens. You can find on any given day a very diverse crowd, parents and kids alike.
So, what do they really sell there? While Hot Topic has a reputation for selling dark colored clothing and items with chains, lots of zippers and studs, there are some other items that people may not be aware of.
If you can’t find a book bag to hold everything a High school student has to schlep around, look no further. Hot Topic makes some of the roomiest messenger bags I have ever seen. A lot of them have the adjustable carrying straps, that are permanently attached so are less likely to wear out and/or rip off.
Another great find are their jeans. What is so great about them? It can be very hard to find jeans for very slim and petite teens, even in the junior departments of major Department stores. Hot Topic actually has a very nice selection of girl sizes 0, 1, and 3. Their sizes tend to run smaller than regular clothing chains (especially the skirts). And no, not necessarily in black, they have the “regular” denim colors. The same goes for pants for male teens, they have a nice selection of smaller sizes as well.
Okay, so you decide to bring your teenage offspring in there and you stand awkwardly in the corner while they browse around. So, how to kill time? If you are at all into music, they have the t-shirts for you! Hot Topic is a haven for band shirts like Led Zeppelin, Pink Floyd, Jimi Hendrix, Rolling Stones, AC/DC, Bob Marley, Nirvana, and much more.
Their prices are along the lines of any of the popular clothing stores, as well as in the range of the more reputable mall and department store chains. Whether shopping for back to school or year round, they also have a clearance rack you can take advantage of. For frequent shoppers, they also have a store card. After ten purchases (make sure you present your card to get it stamped each time), you get 15 % off your next selected item.
If after reading all of the above you still feel too awkward to set foot into a Hot Topic store, just check them out online!