In a press release on the Apple website, Apple announced two new upgrades to the iPhone that directly address criticisms of the new phone which is not yet available.
Apple clarified the battery life of the iPhone today, which is significantly longer than what was originally thought when the phone was announced in January. The iPhone will offer 8 hours of talk time, 7 hours of video playback, or 6 hours of Internet use. The phone will also offer 24 hours of audio playback or 250 hours of standby.
Apple has also replaced the plastic face of the iPhone with optical-quality glass in an attempt to prevent scratches and preserve optical clarity of the phone.
This move to improve the iPhone less than two weeks before the launch appears to be in response to problems that have affected previous Apple products. When the iPod nano was first released, consumer’s complained that the surface was too easily scratched.
Soon after the complaints a cover for the iPod nano was included with the product. The scratches, in addition to being unsightly, also prevented users from being able to view pictures on the mp3 player. The iPod video had similar problems.
Recently, Forbes Magazine and Scientific American have released articles advising consumers to pass on the first generation of the iPhone. Forbes cited fears that the battery life would not be adequate for such a device, as well as the cost of the data plan required to make full use of the iPhone’s many features.
Scientific American’s article focused on the problems that often seem to come with first generation Apple products. In addition to mentioning the iPod, it also mentioned the MacBook Pro’s strange whin, the problems with the flat-panel iMac, and numerous iBook glitches.
This announcement could indicate Apple’s increased attention to detail and commitment to identifying possible problems before products hit store shelves.
“There has never been a phone like iPhone, and we can’t wait to get this truly magical product into the hands of customers starting just 11 days from today,” said Steve Jobs, Apple’s CEO on the website’s press release.
The Apple iPhone will be available for sale in the United States beginning on June, 29, 2007. The 4GB model will retail for $499 while the 8 GB model will be available for $599. The iPhone will only be available from Apple stores and some AT&T retail stores.
“iPhone Delivers Up to Eight Hours of Talk Time.” Apple. URL: (http://www.apple.com/pr/library/2007/06/18iphone.html)
“Why Apple’s iPhone Will Probably Be A Disappointment.” Scientific American. URL: (http://blog.sciam.com/index.php?title=why_apple_s_iphone_will_probably_be_a_di&more=1&c=1&tb=1&pb=1)
Frommer, Dan, “Why You May Not Want An iPhone.” Forbes Magazine. URL: (http://www.forbes.com/wireless/2007/06/08/iphone-problems-apple-tech-wireless-cx_df_0611iphonemain.html)