One of the newest toy fads on the market is a toy for young girls. The average ages of the girls playing with this toy is about ten, from what I have seen. What toy might this be? Of course the new sensation, the Bratz Dolls.
McDonalds even recently got on the bandwagon, offering miniature Bratz dolls in children’s happy meals. I assume the average age of a child getting a happy meal is under 10. We bought one for our grand daughter, and she is five. We do not allow her or our daughter to own a Bratz doll, and we even spoke with a manager about finding a replacement toy instead of the Bratz doll. He was happy to oblige our wish, substituting a more appropriate Shrek Figure.
There is even a new movie coming out sometime this fall where the Bratz dolls have come to life. Whomever thought up the idea of such a doll is surely making some money of off the line of Bratz dolls, accessories, and the movie.
Many parents disagree with me over my issue with Bratz Dolls, and do not understand why I refuse to let my daughter or grand daughter own a Bratz doll.. While my daughter is 14, they were around a few years ago when she was younger, but I have never bought her one.
Our society encourages young ladies to become involved in the latest fashions at an earlier and earlier age. The Bratz dolls, if you are not familiar with them, come in what the manufactures say is a fashionable outfit. You can purchase other outfits for you Bratz dolls. They are sort of a strange looking doll, as their heads are over sized. But what really bothers me about the Bratz doll is how they are dressed. They all look as if they belong on a local street corner. Their attire runs the gamut from micro skirts, to tight leggings, to colored bras for tops. Almost all of the Bratz dolls wear tops that show half of their stomachs and if worn by a young girl, would show most of her lower midriff.
What kind of a role model is this for young ladies? Some may argue that it is merely a doll, but our children pay closer attention than what we think to the media, advertisement, and what they play with.
If the Bratz Dolls are wearing Micro skirts with matching bras and the Pussy Cat Dolls are wearing them also, then young ladies assume they are the latest fads. The really sad thing is, I see children at the middle school level try to dress like this. One wonders how they get out of the house in such outfits. I honestly believe most parents are not aware, but the young ladies layer their clothing, and try to take off the decent tops once they arrive at school. Thank goodness, the school I worked at has a very strict dress code. After one trip to the front office, the young ladies do not try this again.
Even some school districts are becomming concerned about the impact that Bratz dolls have on the young girls in our school systems. They recently did an article in their quarterly newsletter about the negative impact of the Bratz dolls on young ladies image. Schools in the district have had to crack down on dress codes, and they feel a large part of the problem is the image the Bratz Dolls portray and the fact that young girl want to dress like the dolls.
If you don’t believe this is a problem, spend any weekend in the local mall and watch the young girls walking the mall. Not only are many of them alone, but they are wearing what amounts to a Bratz Doll outfit. I honestly believe that these young ladies are not thinking ahead to the kind of image they wish to portray. Also, watch how young girls dress at your local elementary school or junoir high. Some of them look like they belong on the local street corner. Later, these same girls will wonder why our young men do not show them respect. I strongly believe you have to act and dress as if you know you are worthy of respect. Only then, will you be treated with respect by the opposite sex.
Our society has enough problems with anorexic and bulimic young ladies, and with others who are not happy in one way or another with how they look. Why must we add the image of a doll to the mix of problems? When will our society start teaching our young ladies what really matters. To me, what really matters is becoming a women of character who respects herself, demands respect form others, and has set her goals and priorities for her life. I doubt admiring a Bratz Doll will do this for our present generation of young women. What a shame that the toy manufacturers could care less. I don’t think ten year olds are buying dolls with their own money and hiding them at home. Parents purchase them for their young girls, street corner outfits and all. Parents need to seriously take some time to think about what type of toys they are purchasing for their children, particularly their young ladies.