Sarah Jessica Parker’s first well-known acting role was in 1982 as the co-lead of a short lived comedic sitcom on CBS called Square Pegs. She was cast as a shy teen who was considered a misfit and desperately desired to fit into the popular crowd. Thereafter she was cast in other roles that brought her acting skills to the forefront such as The First Wive’s Club and Honeymoon in Vegas with Nicholas Cage, but her long-running stint as Carrie Bradshaw on Sex in the City was by far the highlight of her career. Since then she has starred in several well-accepted movies such as The Family Stone, for which she was nominated for a Golden Globe, and Failure to Launch. She and the other cast members of Sex in the City have just completed a movie version of the popular television series which is scheduled for release in May of 2008.
But this actress is multi-faceted–movies aren’t her only passion. She has recently released a new clothing line affectionately named BITTEN, which has several attention-grabbing features. For one, the clothing is currently only available in Steve & Barry’s stores. Steve & Barry’s is traditionally thought of as a men’s sporting goods retailer, but are now trying a move into women’s apparel. The second unusual feature of the clothing is that it is excessively cheap in price for a line of women’s wear introduced by a popular actress who is widely considered a fashion icon. According to the website, every piece in the BITTEN line is priced at $19.98 or less.
This technique is very similar to that of NBA star Stephon Marbury, who introduced his line of “Starbury” sneakers all priced at $14.98. The sneakers are wildly popular, and also distributed solely at Steve & Barry. Just as with Sarah Jessica Parker’s line, the shoes are priced low to make a statement that good fashion does not have to break your wallet. According to Parker, “Fashion is not a luxury, it’s a right.”
According to the BITTEN website, the clothing is meant to reflect Parker’s “style and taste.” There are over 1,000 pieces of clothing in Parker’s line, including dresses, jackets, swimwear, jeans, and even cashmere sweaters. The items are not cheap in quality however; they are made of fine materials. They can best be described as chic, modern, and fun. A few items that stick out of the pile are the Low Rise Chino Pant listed at just $14.98. This same style and quality of pants are listed on other popular fashion sites for $60 and up. Then there is the cute LS Cashmere Sweater priced at just $19.98. Sarah Jessica Parker and Steve & Barry’s have proven that it is possible to make a profit at low prices like these, even when an expensive fabric like cashmere is used. This is potentially harmful to the fashion industry, an institution that usually rests solely on brand names to sell clothing at excessive profit margins. This is why Parker’s clothing line is turning heads. Well, that and the fact that the clothes are absolutely fabulous!
Sarah Jessica Parker is to be commended for her decision to sell her fashion lines at prices that everyday people can afford. She could have easily listed her items for a minimum of $100 per piece and people would have still snatched them up due to her name alone. But she has made a statement to the public that she is about more than just the money. If we reflect on Parker’s first role as Patty in Square Pegs, we can see some irony. Parker played a teen seeking to be accepted by the “in crowd;” but now she has most definitely taken a stance in real life that gives the “in crowd” of the fashion industry the big middle finger.
For more information about Sarah Jessica Parker’s BITTEN clothing line visit: