It’s always interesting, especially in this day and age, when something new comes along. With the birth of the internet, the idea of marketing and customer interaction is more prevalent then ever. The media entertainment has boomed in the last 50 years. From monochrome film, all the way to high definition, it’s an industry that has evolved and kept up with the masses. Over the last ten years, movie rental business, lead mostly by the video rental chain, Blockbuster, has lead the market of video rental services. Offering a large amount of in-store videos for its customers, Blockbuster has become a household name when it comes to those boring Friday nights. However, with the ever popularity of online services, other “alternative” businesses have sprung up. One such company is Netflix. A monthly charged service that permits customers to access their movie database, select the films they wish to receive, and have them mailed to their house in about a one business day. Much like in any business, competitors came to the front lines. Blockbuster launched its own online video rental service, “Blockbuster Online”. A company with a similar service, pay a monthly fee, select you’re films, have them delivered at you’re house. However, beneath these similarities, differences are there. Being a customer of both services, I’ve tested out each of their abilities and have drawn my conclusions about both services. The following is what I’ve arrived at:
The positives of Netflix
1. Ease of use website. Netflix truly offers a “click and go” style of operation. The only true typing you will do is when you are signing up for the service, and when you are searching for you’re movies.
2. Customer Service. Netflix has a very easy customer service operations setup. I’ve only had 1 damaged DVD, I filled out a “damage report” and sent the movie back to Netflix. I also e-mailed them for good measure. My replacement DVD arrived a day ahead of schedule.
3. Huge movie selection, over 80,000 titles.
The positives of Blockbuster Online
1. In some instances, faster in delivery service than Netflix. Blockbuster states that you will receive a DVD in about 1-2 days. Most of the times, it’s 1
2. The ability for “In Store Exchange”. Have a film you’ve already watched? You can take that film and drop it off at you’re nearest Blockbuster and have it exchanged for you’re next film on you’re list, if available.
3. Never had a damaged DVD. Granted, it’s bound to happen, however, in the 1 year service I’ve had Blockbuster Online, I’ve never had to file a complaint or “damage report” on a film. Nor have I had a film that’s skipped while I’ve been watching it.
Personally, after having both services for a year, I’ve concluded that Netflix is my personally favorite. This has a lot to due with the film selections. Blockbuster Online offers approx 70,000 as apposed to Netflix’s 80,000. A difference of 10,000 films is a lot. However, you’d be surprised which films Blockbuster has that Netflix doesn’t, and vice versa. You’re best bet is to search a few movies that you like in both sites, in the genres you like, and then use the results to help you decided. After all, you’re paying for the service. I’m also a big foreign and Sundance Film freak, Blockbuster Online doesn’t seem to carry a lot of these films, especially foreign. But I do prefer Blockbuster’s in-store exchange ability and the “1 month free Game Rental Coupon” you get every month. Another negativity that surrounds Blockbuster Online is the “Availability” of certain films. A lot of odd films they may not have, and you may have to wait for. However, they will take the next available movie in you’re list and ship it out so you’re not waiting, a very good thing. Price’s on both companies’ services are the same as well. So naturally, the choice boils down to film selection. Both services offer a couple different features that may tweak you’re interests; it’s just what you are looking for in a video service. If it’s a quick family film or known Hollywood movie, Block Buster Online is you’re best bet. If you’re looking for a larger movie database, go with Netflix.