Ebay is the most popular auction site on the world wide web. It recently announced which cities has the highest percentage of its adult internet users accessing Ebay. The result may surprise some as it is indeed Charleston, WV with 44 percent. The press release from Scarborough Research explains that this means that out of adults who access the internet in Charleston, WV in the past month, 44% of them visited Ebay. Other cities in the south also had high percentages such as: Lexington, Kentucky; Memphis, Tennessee; and Knoxville,Tennessee with 40% of their adult internet users accessing Ebay. Gary Meo, the VP of Scorborough Research, indicated that the study indicated high Ebay usage in many rural counties.
The study also indicated that Ebay’s users are some of the biggest spenders on the internet. When compared with other internet shopping sites, Ebay users are 37% more likely to have spent over $2,500 over the past calendar year. It’s also more likely by 16% that the Ebay shoppers are between the ages of eighteen and twenty four, and by 12 percent that they are male.
The study also found what are the most popular categories on Ebay. The top one is books with 36% of Ebay shoppers purchasing books on Ebay in the past year. This category actually tied with clothing and accessories which also had 36% of Ebay visitors making a purchase in this category. Other popular categories included airline tickets with 33% of Ebay visitors making a purchase from this category, other online travel rental reservations with 27 percent, and music such as CD’s, tapes, and other music media with 23%.
The study did find that Ebay users are more likely to purchase big ticket items that users of other internet shopping websites. According to the study Ebay users were over 70 percent more likely to purchase a vehicle online that visitors to other shopping sites. It also found that over half of internet vehicle purchases are made through Ebay. Visitors to Ebay are also 71% more likely to purchase electronics online, and account for over half of the internet purchases of electronics in total.
To support the claim by the study about more rural residents making purchases on Ebay, take a look at some of the cities with lower visitor percentages among internet users to Ebay. These include cities such as: Washington, DC; Baltimore,MD; Chicago, IL; Denver, CO; Philadelphia, PA, and Dallas, Tx all having less than 30% of their adult internet users making a visit to Ebay. The percentages were calculated by taking the number of adults in each area that visited Ebay in the past month for each area, divided by the number of adults in that area that accessed the internet in the past month.
Prnewswire. “The South Reigns for Ebay Visitors”.