Children are exposed to marketing more than anyone could ever imagine. Think about it. I’m sure you remember all the commercials for toys, cereals, candy, movies, etc. We always knew the holidays were right around the corner when every channel, even those made for adults, were infested with toy commercials. But, marketing taught us some valuable lessons as we were growing up. Unfortunately, for the most part, these lessons were about disappointment. So, grab a bowl of sugary cereal and take a walk down memory lane with me, as we discuss the disappointments we learned from marketing while growing up.
Disappointments We Learned from Marketing While Growing Up: You Save and Save and Still Get Junk
Whether you saved box tops or Kool-Aid points, there is a good chance you learned all about disappointment. Sure, the things you got from these programs were great when you were 6, but as you grew up you began to realize that saving all those box tops only led to a disappointment as you received toys that fell apart or comics that were loaded with even more marketing ploys. Even after growing up, this disappointment from marketing is still true. We’ve all saved up and bought the latest gadget, we saw on TV or in a magazine, only to be disappointed.
Disappointments We Learned from Marketing While Growing Up: You Get What You Pay For
From marketing we also learned that you get what you pay for. When we saw huge displays with toys costing a fraction of the price of a popular toy, we were intrigued. Little did we know that the toy would break and even worse the stupid thing didn’t even fly. This is a lesson that was quickly learned by most. Though, after growing up, we now understand that some products are a bargain, while others are only a cheap knockoff.
Disappointments We Learned from Marketing While Growing Up: Not Everything Is True
This is one of the best lessons we learned from marketing. At one point we thought that everything on TV had to be true. Well not everything, but the commercials had to be true. That toy really was going to fly and we really could create delicious cakes from the heat of a light bulb. After we finally got the toys we learned all about disappointment. The TV lied to us! After growing up we realize that the TV is still lying to us, only now the lies are told on the news.
Disappointments We Learned from Marketing While Growing Up: The Picture Is Always Better
How many of you remember seeing a package and thinking that the product was going to be delicious? The candy looked extremely decedent and the cereal looked heavenly, but upon closer inspection we realized that the picture really was better than product. Ah, good old disappointment strikes again. While growing up we began to realize that marketing was all about making the product look as good as possible. Now we expect our TV dinners to look unappetizing after being cooked. We expect candy at the grocery store to taste mediocre. We understand that this is part of life and marketing.
Disappointments We Learned from Marketing While Growing Up: All Good Things Come to an End
Marketing hit us with a huge disappointment as we were growing up. Through marketing we learned that all good things come to an end. Sure sugary cereals were being marketed to children, but we loved them when we were little, how could that change? One bite of some of your all time favorite cereals will lead to disappointment. Sure some of the cereals are still good. I’m still a Lucky Charms junkie, but there are other cereals that I used to love, but can no longer stomach.