Many bloggers today are looking for a way to monetize their blogs by offering the option to conduct paid, or sponsored, blog posts. Because paid blog posts are important to many website owner marketing campaigns, there is a great demand for savvy and SEO-friendly bloggers. While the instructions on what to incorporate into the blog are most often provided by the client, there are two essential on-page SEO elements that every blogger should use to increase the value of their blog site – and Google PageRank is not one of them.
When setting up your blog, the blogging platform you use should provide an option to set the blog’s permalinks. It is important to set the permalinks on your blog as, in doing so, each of your blog posts’ URLs will incorporate the title of the blog post and this may make a positive impact on the title tag of the subpage where the blog post entry will reside. Setting permalinks will add more value to not only your website, by optimizing each individual subpage, but also add value by optimizing the paid blog posts to ensure the client is getting more value for their marketing dollar.
In addition to permalinks, it is important to also set up your blog in the blog search directories such as MyBlogLog and Technorati. By doing this, your blog will be indexed and cached more frequently, even cached immediately depending on the frequency with which you blog. By offering a highly cached blog to a client, you are providing a greater likelihood that the client’s paid blog entry will be indexed and cached faster – again, adding more value to the client’s marketing dollars.
Of course, it must also be said that it is important to always follow the instructions of the paid blog post request and be sure to write the blog in proper grammatical form in whatever language the client has requested. Never advertise the blog as a paid or sponsored blog and you’ll receive many more offers from clients who are looking for quality over quantity.
As a blogger who is looking to monetize your site, and offer paid or sponsored blog reviews, you may find that most companies are looking for high Google PageRank (PR) blogs as candidates. In the realm of link building and SEO, Google PageRank, on a blog post entry, is not important. So, as a blogger, do not be discouraged if you have not reached this level of PR as clients who are requesting this as their only parameter are often not well-educated in SEO, organic search, or paid blog reviews. By setting your permalinks and ensuring your site is cached on a regular basis, you will eventually gain the natural effects of Google PageRank (PR), and your blog will be far more valuable in the long term.