It’s time to get the kids ready to go back to school. The biggest hit to your wallet might not be the traditional school supplies though. Instead parents are spending more money on items for their kids such as electronic gadgets and shoes. In the results of a recent survey by Shoppers Advantage, it was discovered that back to school spending will run the average american family 6.9% more than it did last year. These results were published in a recent press release by Shoppers Advantage. The top three areas for spending increases were electronics, shoes and other footwear, and traditional school supplies.
Electronics shopping saw an increase of 13 percent when compared with the back to school shopping last year. Some of the more popular items these days in the electronics department range from practical to fun. Computer and printers to do school work on are still at the top of the list. With computers becoming more affordable, parents are sometimes purchasing a second one for their household for the children to do their school work on. Printers are also becoming more affordable, and multiple printers are more common than they were in the past, especially if the household has parents that do some of their work from home or more than one school age child.
Of course not all parents are just buying the practical items for their kids returning to school. Kids are seeking out MP3 players to return to school with, and for many of them the parents are purchasing them. Not only are the expenses related to the mp3 player itself, but also to all the accessories available for kids to go along with these devices. Other popular electronic purchases include digital cameras and portable DVD players. For college students, wide screen television sets are becoming a more common dorm room or off campus apartment accessory.
Apparel is always a popular choice among school age children, and parents realize every year it increases in price. This year is no different. The increase according to the press release is approximately 10.3 percent when compared with this time a year ago. Shoes and other footwear are driving that increase.
For those of you out there who insist you aren’t buying anything fun for your children who are returning to school, and just sticking with the basics, you won’t escape the increase costs either. On average according to the press release, traditional school supplies are up 9.05% in spending.
According to the press release from Shoppers Advantage, the average family will be spending over $560 on back to school purchases this year. That is up from just under $530 last year. Regardless of what items you plan to send your children back to school with this year, it appears you will be spending significantly more than you did last year at this time.
Prnewswire.com. “Back-To-School Tips”.