The Food & Drug Administration may have a fairly new Obama appointed leader since May of 2009, but since that moment the FDA has pulled and tugged on the shirts of big businesses and consumers. The latest concerns Cheerios, the General Mills cereal king.
May of 2009 – – Regulators state that General Mills should not encourage that their cereal can treat heart disease nor share that it can offer assistance on lowering cholesterol according to MSNBC.com. That was in May, but somehow it’s closer to a reality by June.
June of 2009 – – Tighten up General Mills, it could be costly. If the FDA gets their way then General Mills will change the labels on their boxes. Change is costly, another hike in price to compensate?
What is that label the FDA has a problem with?
“You can lower your cholesterol 4 percent in six weeks.” However, the reports being offered today states that six weeks is written as 10% in one month.
On our box of Honey Smacks it states that “each 3/4 cup (27 g) serving provides these percentages of the CDA based on a 2,000 calorie diet” then it shows the breakdown of percentages right on the front of the box. As I recall some Americans wanted this information on the boxes for the world to see, other than big businesses. I will give the FDA Sugar Smacks, but do not take my Special K!
Special K shares their weight loss potential on their box. Will the FDA force them to not suggest that they can help others with their product? There is no word yet on this angle and hopefully there will never be since it would seem ridiculous to get a subscription to your favorite flakes or cereals.
It’s quite possible that Smart Choice labels will be next, but no confirmation on this measure has been released.
California Changes Needs Cheerios, Not Eggs!
June 2009 – – California proposes to take out welfare all together in the state only to try and ask welfare parents to watch a child under two years of age or two under the ages of six at home, while the state pays them. If they have more kids, this proposal could force parents to buy cheap foods and other items to compensate. It’s a bad combination to put this together with the potential price hikes of Cheerios that may result from the FDA change. California may need cheap healthier foods over cholesterol filled eggs.
The FDA is Smokin’?
The FDA has not only cut the tobacco market in half by passing the nicotine levels in cigarettes alteration but they seem to have done this, thus far, without offering the ingredient exchange. It used to be trade secrets between big companies, but it seems to have fallen on the FDA’s lap.
The FDA also warned of Zicam saying that there is not real proof on paper when it comes to chemicals that Zicam actually takes away the sense of smell, but they told the public to stop using it anyway. Sure, there were many cases in the last ten years (I do feel for each victim), but there are far worse cases when it comes to the nasal sprays that are addictive taking second seat to the sense of smell.
So the FDA has some possible flaws in a world of uncertainty, as their motivation does try to keep the betterment of human health in mind.
Question is, who’s next?
Self-Source & Kellogg’s Sugar Smacks / Special K Boxes