Transconsumerism is a new term used to describe the new trend of renting things as opposed to buying them. This trend has experienced unprecedented growth because of a staggering economy. In response to people’s eagerness to rent things, many businesses are entering the transconsumerism market with niche products and services. Below are five things that you didn’t know you could rent.
Item #1 – Designer Accessories
One of the most popular niche markets associated with the transconsumerism trend is the fashion accessory rental niche. This niche is populated with companies that will rent you just about any designer fashion item that you want for an affordable price. You can rent designer handbags, watches, jewelry, sunglass and even shoes. This niche allows you to rent dozens of designer items for the same price that you would spend on a single purchase. The best part of this arrangement is that you don’t have to worry about spending $500 on a bag that will be out of fashion in six months.
Item #2 – Phone Numbers
Yes, even phone numbers can be rented. Usually toll free and 900 numbers can be rented from the companies that own the numbers. You would rent a phone number from a company if the number spells out something that you are trying to sell or market. For example, the number may spell out the name of a product or the name of a politician.
Item #3 – Family and Friends
If you have a wedding or special event that you are planning that has a skimpy guest list then consider renting family and friends for the event. This is a big trend in Japan where a person’s status is often linked to the size of the celebrations that they throw.
Item #4 – Protestors and Demonstrators
If you are organizing a protest or political demonstration and want the event to go smoothly, then rent professional protestors and demonstrators. A German company has cornered this niche market and they are making a good profit with it. When you rent a protestor you know that the people on the ground know how far to push things and how to keep the demonstration from getting out of control.
Item #5 – Museum Artwork
If you are an art lover but don’t have hundreds of thousands of dollars to spend on a famous work of art then consider renting it instead. Some museums have a rental program which will allow you to rent works of art from their collections to decorate your home, office or special event with. If you are interested in this type of program then you will want to work with local art museums, as they are more likely to be open to renting out their collection than a national level museum.