Do you remember what the internet was like 15 years ago? Can you remember the very first websites that people put up? Back in the day you and your 12 year old could design a website, and everyone thought it was cool! Well, what was cool back then is no longer acceptable. Now that technology has changed, you have to keep up or be laughed out of business. After building your website, what is your impression? Does it look like it was built by an amateur? If it does, it is time to start over again. The world of business is a competitive one, and the first impression of potential clients will be positive or negative. You don’t want to leave a negative impression on your visitors.
When designing your website, be consistent from the first page to the last. It is no longer appealing to the sophisticated client to click on a website and be bombarded with a hodgepodge of themes cluttering the pages. If your website is about Hawaiian vacations, keep with the theme; don’t take the visitors off to the Greek ruins or the Pyramids of Egypt. You should let your website flow seamlessly from one page to the next, keeping the client interested from the first page to the last. Your clients need to be hooked within the first few seconds of opening your page. They will not ever come back to your website if they are not impressed.
It is important to keep your font style similar throughout every page of your website. If you don’t use a cascading style sheet to manage font sizes, just use your eyes to judge the appearance. Don’t have the fonts too small or too large. It is better to go with the non-serif fonts, such as Verdana or Aria. The serif fonts have are not as easy to read on a website, so you would want to stay away from Times New Roman and other serif fonts. Be doubly sure to run your text through a spell and grammar check. Nothing offends the clients more than seeing obvious spelling and grammatical errors. White space is important. Don’t crowd out your white space with text. Less is definitely more! Make sure you have a white background with dark lettering. It is just easier for the general public to visualize your website. If it is too hard to read they won’t bother.
I would avoid those free webmaster sites. There are a lot of webmaster tools out there in cyberspace for you to use, however it is a bad idea to use them because those services will sometimes rob you of your hits. You might lose your page rank. When you have visitors come to your website, they have to leave to sign your guest book. They may not even find their way back to your website. Your website may not come up in your search engine. Now days it is easy to get a good website through Yahoo and Google, they will assist you in setting it up if you need help.
Once you have built your website, look at it in different browser windows. Check it out with Internet Explorer (IE), Netscape and Firefox and other browsers. Your website may not look the same in all of the different browsers. Your website might look great on IE, but look ugly on Firefox. If your pages are slow to load, try to lower your resolution. You want to see your website the way your clients will see it. Remember to take the time and effort to design a great website. It is speaks for you 24 hours a day 7 days a week.
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