It has happened to all of us. We just purchased that brand new DVD player, PSP, or any other electronic device and then suddenly, it isn’t working. We go through our checklist, making sure that everything is set up the way it’s supposed to be – and to our surprise, it’s all perfect. So what do you do now?
Well, most of us either take it back to the store where we bought it, but others turn to the manufactures directly. But what happens when both of these methods don’t work? That is when complaining becomes necessary. It used to be that when anyone wanted to complain, they would call the customer help line. However, that rarely helps.
But, thanks to the digital revolution and the power of the Internet, complaining has moved into the digital age! No longer must you wait and listen to the annoying music of “holding” for a customer service representative – who is currently helping other customers – you can now voice your complaint for the general public to read!
But, how exactly should you do it? Of course there are the traditional ways, writing e-mails to your friends and perhaps talking so several people in IM chats, however, if you really need your complaint to be out in the public’s eye, than there are greater steps that you must take.
The first is to create a blog. Blogging is quickly becoming one of the most prominent ways that the general public voices its opinion/thoughts on various subject matters. The greatest aspect of blogging is that whenever someone searches for a certain subject matter, if you have blogged about it (and used good keywords) than your page will show up with the other related pages, thus showering the world with your concerns. Probably one of the most common blog sites is either MySpace.com or Blogger.com. Both of these sites give you the opportunity to voice your candid opinions about a product that has gone wrong.
The second form of voicing your opinion is through customer feedback websites. These websites are actually dedicated to hearing about your problems. The reason why these types of websites are so important is because they get your complaints read by the right people. Blogs are good for showing the every-day consumer your opinions about a product, but the likelihood that those people have an actual say in the product or customer service quality of a company is very slim.
However, these feedback websites are viewed by people who actually can make a difference and offer your quality suggestions. The first website is Planet Feedback (www.planetfeedback.com) . This site help you write letters to specific people in various companies that can help solve your issue. Another great feature of this site is it allows public opinion to validate the actual urgency of the complaints listed. There is another site called My3cents.com, which is one of the Internet’s top consumer advice websites. This open community website gives consumers the opportunity to voice their opinion and history with the issue that they are currently having.
There are many reasons why people need to complain. I know that this seems silly to have websites completely dedicated to “complainers,” however, if it wasn’t for people who are unsatisfied with their service, than we wouldn’t see such massive growth in many companies. Technology grows from necessity, and whenever a product or service isn’t satisfying the needs of the consumers, companies then take action and begin to develop solutions. If it weren’t for those who feel the need to complain in a world-wide fashion, than who knows where the world would be today?