Real estate video production that takes a potential buyer on a tour of the property is a must in today’s highly competitive real estate market. A real estate video provides more information than a simple collection of posted photos, and learning how to produce a real estate video is a great way of saving – and making – money. Following is a step-by-step guide to producing your own real estate video, including tips on equipment needed, what to include in the video, helpful websites and any other tips amateur real estate video producers need to know.
Tools of Real Estate Video Production
Before you can make your own real estate video, you need to invest in a good quality video camera and a video editing software package. Check out Power Director 7, which is reasonably priced at abut $70.
Make Your Own Real Estate Video by Mapping It Out
Your real estate video is designed to sell your most valuable asset. This is not the time to improvise and just start walking through the house, hoping that your footage will not end up looking like the Blair Witch Project. Instead, map out a plan or script.
For example, consider starting your shoot from across the street and allowing the virtual buyer to “walk up” to the property, check out the front yard, and then enter. A guided tour through the house should start with a logical progression featuring first the lesser rooms, and ending with the kitchen or family room (whichever is the home’s real gem), before moving the tour outside into the backyard.
Getting the Property Ready for Its Close-up
A real estate video might not add 20 pounds to your home, but it shows every fingerprint on the kitchen cabinet, laundry basket in the corner, and squeaky door hinge. It bears mentioning that your home should be devoid of clutter, clean, and presentable to “good” company. The same holds true for the yard.
Shoot a practice video. This is more speed rather than substance and it is a dry run to see if your real estate video production script is workable. Additionally, this dry run gives you a feel of the impression you are leaving with the audience, and it tips you off to any cluttered areas you might have overlooked, or overstuffed closets you thought would not show up on film. Adjust your interior – or script – in accordance with what you find.
Making it Real: Nuts and Bolts of How to Produce a Real Estate Video
Film the exterior and interior either at dawn or dusk. This lighting is perfect for your real estate video production. If you involve children, opt for early evening.
Your home is no still-life. Turn the ceiling fan on low, show the curtain gently swaying in the breeze, and provide that calm but real feeling potential buyers look for.
If there are impossible to see features (a nearby park, lake, school) and not readily apparent perks (new roof, no flight path), provide a professional looking narrator; this person will provide a guided tour of the premises and point out everything that is not easily seen, and those features which a potential buyer might not pay attention to, but which are actually selling points. Even though this is a homemade real estate video production, it does not mean that your Aunt Emma has to be in the video; carefully pick and choose the person who will show off the home!
A picture is worth a thousand words, and if you have a great park nearby, incorporate a clip of it into your real estate video. Moreover, capture positive sounds. Are there sounds of birds chirping during the outdoor scenes? What about the sounds of child splay? How about an ice cream truck?
Common Real Estate Video Mistakes to Avoid
Newbies to real estate video production are tempted to walk around with the camera (beware the Blair Witch!) or simply pan from side to side (an interior version of Google Earth). Remember that when you make your own real estate video, you are actually creating a full motion movie, not a series of stills.
Overeager real estate sellers who do not bother to learn how to produce a real estate video forget to listen. Turn up the volume and listen to the video you created. What do you hear? Are there squeaky door hinges? Is there a bird incessantly chattering in the background? How about the squeaky hamster wheel? Is there a plane flying overhead? Do you hear a relentlessly barking dog next door? How about the running water from the bathroom? These are not sounds potential homebuyers want to hear.
A cardinal mistake to avoid when you make your own real estate video is to forget about the neighborhood information, such as demographics, highlights, and attractive features. Remember, you are not just selling your home; you are actually selling the buyer on living in your neighborhood!
If In Doubt, Check It Out!
Yesterday’s real estate video might not be today’s selling real estate video production. When you are getting ready to make your own real estate video but feel that somehow you have not quite figured out how to produce a real estate video of your property, check out the professionals. Agent Casts offers professional real estate videos that can give you an insight as to what your real estate video production is missing.