If you want to sell your home for top dollar, you may want to consider the subtle but effective power of design psychology. What exactly is design psychology and how can it be used to sell your home faster?
Design psychology is the art of using subtle design and color tactics to create a setting in your home that will engage potential buyers on an emotional level. For example, to employ the principles of design psychology, you might study magazines and design catalogues which show ideal home settings. The advertisers that construct these ads know what features of a home consumers are attracted to on an emotional level. Their advertisements are meant to create a positive mood that the reader can identify with and want to emulate. You might use the design principles and colors seen in that advertised home setting to recreate your own rendition of that ad in your home in order to create positive emotions in the minds of your potential buyers.
When you have a buyer scheduled to tour your home, you might set up your dining room table with your best place settings and china and even have soft music playing in the background when your potential buyer comes for the tour. What are you accomplishing by doing this? You’re creating an ambience or mood that the buyer can identify with on an emotional level. The buyer will be able to imagine the positive emotions he would feel if he lived in your home. Will this subconsciously affect his perception of your home? Absolutely! Remember, people buy on the basis of emotion not logic.
What other strategies can you use to give you home emotional appeal when you’re selling your home? It’s important to reduce excess clutter and any personal objects that could destroy the emotional setting you’re trying to create. This means removing personal photos, trophies, and knick knacks that can serve as distractors. It’s best to stick with a more simple look with less furniture so the potential buyer can envision his own furniture in your home. Excess furniture should be temporarily stored at a storage facility if necessary.
You also want to minimize any noise distractions such as a barking dog or moving distractions such as a wondering cat or child. Remember, you’re trying to let the buyer imagine how HIS life would be if he set up residence in your home. Anything that destroys this image is counterproductive. If you are personally conducting the tour, it’s also a good idea to minimize conversation when the buyer is surveying a room to give them a chance to emotionally engage in the setting.
Do these home selling strategies work? It would seem to be so since there are now companies springing up whose purpose is to stage homes for quick selling. The good news is that it’s just as easy to do it yourself. Try incorporating some design psychology and watch your home sell fast.