Writers often seek ways to become more effective in their writing skills. This seems especially true of those who write short articles. Being able to connect and communicate with a reader in a short amount of space can be a challenge. There are some amazingly simple steps writers can take to dramatically increase the effectiveness of their articles.
Start with an Idea that connects with readers
The goal of writing is to connect with readers and communicate something of value. Writers need to find ways to connect with their readers. One key way is to begin where the readers are interested. Writers can create interest in their article once they have the reader but starting with a topic or subject of interest can greatly increase readership. Knowing what topics are hot and current is a crucial starting point for the writer.
Create a powerful title
Readers are often caught by a powerful title. How many times have people read an article just because it caught their attention? More times that most might realize. Creating a title that grabs the reader is important because the writer only has a few seconds to make the initial connection with the reader. Readers may skip articles altogether if the title does not speak to them. Be sure to create titles that have the hook to catch readers.
Write an effective lead
Catching the reader with the title is the first step to having them read the article. Remember readers may be interested in a title but will skip the article if it does not continue to capture their interest. This is why the article lead is so vital. The lead is the first few sentences or paragraph of the article and it draw the reader into the article.
Develop the body of the article
The writer acts as the travel planner to help the reader find their way through the information of the article. The body acts much like a road map directing the reader through the basic points of the article. The body of the article is the main section that communicates the bulk of information with quotes, statistics and other details. The body draws the readers toward a position of discovery.
Draw the reader into the conclusion
The conclusion of the article is much like the destination for the readers. The lead shows where the article is going and the conclusion is the destination. Writing an effective article leads the readers to the planned destination. The conclusion may take a variety of styles such as practical applications, actions plans and the like. The purpose is always the same drawing the reader to one final focus.
Writing an effective article is a simple process but takes time to develop the skills to accomplish it. The only way to learn how to write effectively is to actually write. Take some time to examine the steps of writing articles and then apply them in practical ways to help in the pursuit of effective communication.