Most of my product reviews perform decently – yet surprising is the fact that a product review on laundry detergent or air freshener may exceed high-demand tech reviews. This article explains why and how to select and write a product review that brings in more pageviews.
Product reviews are one of the most sought after pieces of information on the Internet. As such it is a competitive niche but also a potentially profitable one. Yet, many good writers find it difficult to write a product review that brings in pageviews.
With product reviews, two criteria must be met: the information needs to be both valuable to the reader and optimized for the search engines. While most search engine optimized (SEO) articles are geared similarly, product reviews have unique considerations.
SEO Tools May Lie
Some of the most successful product reviews are new products or niche products, and these do not always show up in search counts. As word spreads about the product, this may change. Beat the competition and write the product review first. The pageviews should follow.
Unique Titles Work If
When writing product reviews, a straightforward title generally works best -if it is not identical to other product review titles. This is frequently not the case, however. So, even if the product review garners good search engine placement, the review is obscured by competition.
Conversely, when writing a product review title, misapplied creativity doesn’t entice the consumer-oriented audience towards the article.
Try following the name of the product with a catchy but relevant question or comment about the product’s capability. Better still, use related keywords in such phrasing.
Example: WhiteSmoke Review: Is Automated Writing Enrichment Possible?
Notice the word “review” is included. Otherwise this title may lead some to believe it is a philosophical article or technology prediction, in any case not a product review.
One nice thing about optimizing product reviews for search engines is that repetition of the product name is generally expected and accepted. Take advantage of this leniency. Replace more pronouns and general nouns with the product name and variations of the name as seen in search engines.
Don’t Mix Facts with Fluff
When learning how to write a product review, some writers tend to overuse personal experience. While we want to know if the camera takes poor pictures per the writer’s experience, the fact that one’s mother-in-law is on Prozac because the wedding photos are ruined may be too much information. Then again, if it’s a humor piece, this may be fitting.
Regardless, if you take the professional or more personable approach when you write a product review, try to keep the two areas distinct. Make product review facts easy to find. This includes how the article is structured and formatted. A seasoned writer may successfully include facts throughout a personal experience review. If it works, use it, but if not, consider a more concise approach.
Comparison Product Reviews
When you write a product review, consider comparing two products for even more pageviews. Multiple reasons make this a successful approach. Among them is that it pleases the search engine, through what is known as Latent Semantic Indexing (LSI), and it solves consumer dilemmas.
Additionally, comparison product reviews tend to bring curious readers. Some people maintain the same loyalty to air fresheners as they do automobile manufacturers and may be interested in others’ opinions.
Value versus Perceived Value
Generally the more expensive the product the more detailed facts are appreciated in a product review. Opinions should be supported by facts where possible and even expert sources employed, such as statistics.
With inexpensive but personally important items, from cleaning products to makeup to small appliances, more personal experience may be appreciated. That is, how can this product solve a problem, or does it fail to meet advertised promises?
If you’re unsure of the best approach to take as you write a product review consider other popular sources and observe both the successful and needful areas. Maybe you can improve on the format or combine resources, or possibly improve the product review with concise personal experience.
When you write about product reviews, you may wish to try different strategies and learn which works best for your audience. Overall though, make sure the facts are easy to find and that the review stands out among the competition.