Sirius XM announced this morning that talk show diva Rosie O’Donnell will be getting her own show on the satellite radio service. Lisa G from Howard 100 News made the official announcement during her segment of Thursday morning’s Howard Stern Show.
Howard Stern was less than pleased about the announcement, but not for reasons that most would expect. Howard Stern had a longstanding feud with Rosie O’Donnell during his terrestrial radio days. He even held a contest in which he had a “big fat Rosie O’Donnell head” in the studio and challenged guests to guess how many jellybeans were inside. The Howard Stern-Rosie O’Donnell feud ended when O’Donnell agreed to appear on the satellite version of The Howard Stern Show earlier this year and turned out to be an extremely compelling, candid and entertaining guest.
Howard Stern stated that after Rosie O’Donnell’s stellar appearance on his program, he personally asked her to become part of the Sirius family. The King of All Media even stated that he wanted the former co-host of “The View” and the super-successful “Rosie O’Donnell Show” to broadcast from one of his own channels, Howard 100 or Howard 101. Instead, Rosie O’Donnell will be hosting her new satellite radio show (scheduled to begin airing in Fall 2009) from Sirius XM Stars Channel 102.
“What a GREAT idea to have this announced by Lisa G from Howard 100 radio,” said Howard Stern, oozing with sarcasm. “My plan would have been to unroll this in a series of interviews in which we would show up together and do interviews together. It would have been huge.”
“Why would we want to be more successful,” said co-host Robin Quivers, joining in on the roast. “Then we’d have to find more office space.”
Howard Stern continued to throw more Sirius XM executives and programmers under the incompetence bus. He made another facetious announcement that Tom Cruise would now be hosting a show on Sirius XM’s weather channel.
Howard Stern’s rant on the being kept out of the loop on the Rosie O’Donnell deal was reminiscent of his roasting of radio executives and programmers back in his terrestrial radio days. “Don’t treat me special, I’m just an employee,” grumbled Howard Stern, with his trademark bitter, acerbic tone. “Listen, I tend to get overly exuberant and think of myself as part of something and then I realize I’m just an employee.” Fred Norris then cued up and played the Kansas classic “Dust in the Wind.”
“We could have made the announcement on Letterman,” said a seething Howard Stern.. “But having Lisa G just walk in and do it was much classier.”