I never seem to have enough coat hangers. Just ask my wife. And the ones I do have in my closet are multi-tasking with a number of shirts and slacks on each one. I suppose I could buy more coat hangers but that only adds to the clutter in my closet. Especialy when you consider that:
– It takes 40 inches of wire to make one hanger .
– That equals 2.2 million miles a year .
– Imported wire hangers could wrap around the earth 88 times
– 3.5 billion wire hangers go into U.S. landfills every year where they just sit
And don’t even get me started on hat happens to a trashbag when you throw out a coat hanger – you know you’ve been there: the hanger pokes through the bag and rips the plastic. Yep, it’s hard to be eco-friendly when half your clothes are lying in a heap on the floor.
So make way for the the Hanger Network’sEcohanger (see photo) — a dry cleaner hanger made entirely from recycled paper, and conveniently covred with advertising. Ecohangers are becoming all the rage and are fast becoming a sturdy replacement for wire hangers that can be folded and tossed into the ordinary household recycling bin. Because they biodegrade relatively quickly, the hanger conceivably could displace significant amounts of difficult-to-dispose-of garbage every year.
According to the Hanger Network website, the EcoHanger is made from 34-point paperboard (a relatively thick paper) that is folded onto itself. The hanger is then glued and laminated for extra strength. In the end, the hanger is strong enough to hold clothes, but remains flexible.
No new trees are used in making them! They are constructed from 100% recycled paper and are 100% recyclable. And unlike wire hangers, our EcoHangers are made from a renewable resource. One that is not depleted when used by people. In fact, we use tons of recycled paper and create a large demand. This demand actually helps recyclers create programs to reclaim even more consumer waste paper. In addition, unlike the cheap wire hangers made outside of the United States in low wage factories, our EcoHangers are made in EPA regulated plants here in the USA.And those plants conform to OSHA & EPA carbon emission standards as well as wastewater discharge standards.
National advertisers pay HangerNetwork (www.hangernetwork.com) to put ads on the hangers, which then stare consumers in the face when they get dressed in the morning.
According to an article on www.therenewableplanet.com, Hanger Network distributes EcoHangers free to tens of thousands of dry cleaners in the U.S. They are paid for by companies who have advertisements printed on the hangers. The product is said to be good for the environment and good for advertisers, as they get uninterrupted access to consumers during their morning routine, which can last for up to several weeks.
HangerNetwork makes all its income from selling ad space on the Eco-Hangers. Because consumers bring the hangers into their homes, and because clothes hangers stay in the closet an average of six to eight weeks, they provide a highly efficient advertising medium. www.Cnetnews.com reports that the Hanger Network is already pulling in “multimillions” in ad revenue. Ad campaigns can be targeted at men or women and will be available nationwide or aimed at specific markets. The ad campaigns start at 250,000 hangers. Cleaner Supply (www.cleanersupply.com) the largest distributor of dry cleaning products in the U.S., offers the free hangers as a perk on the front page of its website. The supply outfit serves approximately 35,000 dry cleaners.
And that’s just for starters.
Companies that have purchased ads so far include Dunkin’ Donuts, L’Oreal, Mitchum and Van Heusen. The company also recently received $8 million in venture capital from Kodiak Venture Partners and Sigma Partners, which it is using to pay for the costs of the nationwide expansion.