The Playstation 3 is the most powerful system on the console gaming market. However, sales haven’t been great for Sony. A few changes to this and it would become a big seller.
Lower Price Point
The system is selling for $400 roughly excluding some deals like Best Buy or a used price at Gamestop. That is a little too high for it to make a big impact in a market where Nintendo’s Wii and Microsoft’s Xbox 360 have systems under $300. If Sony can get their system to that price, which includes built in wireless modem, an internet browser, a wireless controller that plugs to the system to charge, and a myriad of others, it will sell.
A lot of bad mistakes by Sony’s PR has helped build the hole they are in. The original ads with a baby doll crying were weird, even though I loved them fro being bizarre, were outright panned by the gaming press. But the ads, and all subsequent ones, were horrible in one other fashion: they did not say what Sony’s new system has what the competitors didn’t. The wireless controllers, wireless modem, an internet browser, and Sony’s strong first person games were not shown in any commercials. Mostly, they would just show clips of games flashing across a subway train and some yokel’s shirt. They needed to display all their guns, but only showed their water pistol, a dollar store version, not even a super soaker.
With many great first party games like Little Big Planet, Killzone 3, and the Motorstorm series, Sony has a strong base. Third Party Exclusives like Metal gear Solid 4, Haze, and even Rag Doll Kung Fu (a personal fave and something everyone should check out if they like the Smash Brothers series). However, they are missing some key components, the most being Gran Turismo 5. The overprices demo, Gran Turismo 5 Prologue, has been out for ages, but is only a sample of what the real GT5 has in store. I’ve heard from countless coworkers and friends that they will buy a PS3 when GT5 comes out. That game sells systems. It has a release date of sometime soon. A trailer was shown at this year’s E3, but no concrete release date was set. Sony needs to get a solid release date for what could be their biggest game outside of Metal Gear. Start generating some hype and get the date turned into an unofficial holiday just like Microsoft has done with the Halo and Gears of War series.
God of War 3 is coming out at the end of this year which is a big release also. Sony needs to get its hype machine working for it and maybe it can help sell some consoles as well.
Sony has a lot of potential for making money this generation. It had a hill to climb since it launched roughly a year after the Xbox 360 and along with Nintendo’s massive success.There are a lot of things that Sony has to improve on, but at least they do not have to start from scratch.