The inFamous demo has now been downloaded more than a million times, making it the fastest demo to reach that milestone on the Playstation Store of the Playstation Network.
The Playstation Network was released alongside the Playstation 3. The Playstation Store provides a gateway for Playstation 3 players to download digital content. It works similarly to the Xbox Live Marketplace on the Xbox 360.
However, the Playstation Store launched with a few rough spots. For one, the web browser interface was clunky and slow. Therefore, accessing content on the Playstation Store was a chore. Not to mention that the Playstation Network was painfully slow during its early days. Downloading content such as demos off of the Playstation Store wasn’t easy.
Fortunately, Sony was able to make the Playstation Store more accessible for Playstation 3 players in addition to streamlining the speed of the Playstation Network. Thanks to these improvements, more and more content, including demos, appeared on the Playstation Store.
The most popular demo is inFamous. The Playstation 3 title had several factors going for it. Firstly, inFamous is an exclusive game on the Playstation 3. It therefore got extra attention from both Sony and their fans. The fact is that inFamous wouldn’t have been the most downloaded demo if it was also on the Xbox 360.
inFamous is also a new intellectual property. While it was very much anticipated, the game still remains a mystery as there are no other titles like it. At the same time, the game has a solid pedigree with developer Sucker Punch Productions, who also worked on the excellent Sly Cooper titles, backing it. So naturally, interests were high with the inFamous demo.
Another contributing factor to the success of the inFamous demo is timing. The demo was released a week before the game was set to arrive on store shelves. As a result, the interests for the Playstation 3 exclusive game were at its highest. If the demo were released too early, the anticipation would have been much lower. If it came out after the launch of the title, there would be little interests since players can get their hands on the full game already.
Being the fastest demo to reach one million downloads on the Playstation Store of the Playstation 3 lead to the success of inFamous at retail stores. In just six days, inFamous sold nearly 176,000 copies in North America alone. It is on pace to become one of the most popular exclusive games on the Playstation 3.
With the success of inFamous, you can expect many companies to follow the same strategy regarding the timing of releasing a demo.