In an effort to keep websites current and blogs active, many webmasters are opting to create combination websites/blogs. After all, the purpose of the blog is to promote the website, so it is a natural evolution for a website and blog to be combined onto the same site.
Whenever I shop or look up information online, the first thing I do is to check for the latest update to the site. In the old days, people would pay to have a site designed and keep it active for years without ever making a change. Unfortunately many buyers have been burned by sending payments to website owners to find that the site was no longer in business, so now without an indicator that a site is current, buyers are likely to look elsewhere.
Blogger makes this combining business sites and blogs easy. If you sign into the blogger dashboard of your new or existing blog, you can choose the template option. For the heading, you can upload a banner in place of the title bar if you choose. Under that, you can add text boxes that you would normally have on a website. You can add link sections to take to your web store, or to contact information. You can add anything you please.
Personally, I like for the page to look like a normal website at first glance. (with the exception of the blogger bar at the top). At the very bottom of the screen, I like for the title of the first post to peek out, giving the viewer a hint of something more below. As I add new posts, that headline will show and change and the updates to my blog will keep my website active and keep it at the top of the Google rankings.
Components of a blog/ website combination are business and contact information, a sales component, and a sales pitch or information (for informational websites). These websites keep the buyers engaged while making it clear that they are in business.
Examples of blog/ websites
http://www.ahermitt.com/ introduces a writer/ artist while the blog section profiles a constantly updated writing portfolio.
http://womenofgwinnett.blogspot.com/ gives information related to stay at home businesses while cross promoting the websites a women-networking group.
http://www.freehomeed.com/ is an informational website. The blog section holds updated resources while the sidebar categorizes and organizes the listings. Money is made through website ads.
http://printpattern.blogspot.com/ shows a portfolio of fabric patterns while selling related items.
http://www.loosetooth.com/Shop/shop.php3 sells items through the website and café press. It also keeps readers updated on new art pieces.
http://crystalcreates.blogspot.com/ is another portfolio website with a sales component.
With Today’s blog templates, there is no limit to what you can create for your business.