Are you looking for new markets for your handmade jewelry designs?
I wanted to discuss market for handmade jewelry you may not have considered. This time of year lots of families are on the road traveling to vacation spots around the country.That means they’re not in your area buying jewelry, right? (unless you happen to live in a resort area). Well, why not help them find your jewelry even when they’re on vacation. How? By displaying your jewelry at hotel gift shops in resort and vacation areas.
The hotel gift shop market can be quite lucrative. Generally when people go on vacation they feel a bit more relaxed and free with their money. They expect to indulge themselves a bit! For women, this can mean buying handmade jewelry. Plus, people want to return home with a unique souvenir from their travels so they can show their friends. Your jewelry would be the perfect item for vacationers to show off to their friends back home. Plus, have you considered that many men travel on business and want to take a small gift home to their wife? They don’t want to travel far from the hotel and will often purchase an item from the hotel gift shop. There aren’t many women who wouldn’t appreciate a gift of jewelry!
Handmade artisan jewelry can be an attractive souvenir, particularly if your market jewelry designs depict a vacation theme For example,an ocean inspired line of semiprecious and seashell jewelry or necklaces and earrings created from small pieces of sea glass. These items are unique and potential customers will realize they won’t have the opportunity to purchase them once they return home, so sales can be quite brisk.
If you have a brochure showing photos of your jewelry, you can drop it into a large envelope along with your business card and send it to the owners of hotel gift stores. Include a brief note saying you’ll contact them with wholesale pricing once they have a chance to view your brochure. Give them 10 days or so to review your brochure and see what you have to offer, then contact them by telephone to see if they’d like a wholesale price list. Follow up will be critical as many of these gift store owners are busy and will forget to contact you even if they’re interested.
To find resort hotels, simply do a Google search. If you can’t find the direct contact information for the gift store, call the hotel front desk and ask for their direct phone number and mailing address.
Also, don’t forget about hotel gift stores in your local area. You may not live in a resort area, but these can still be a good market for your designs. Look for large hotels that are also conference centers. They tend to get alot of traffic from visitors with expendable income.
Give this idea a try and see if this is a viable market for jewelry business!