What Can You Learn from the Add-A-Bead Necklace?
Do you remember when the “Add-A-Bead” Necklace craze was at it’s peak? It seemed that everyone had to have one. If you’re not familiar with this concept, I’ll fill you in. To make an “Add-A-Bead” necklace you basically bought a special thin chain from a retailer. After your initial purchase, you gradually purchased either sterling silver or 14K beads to add to the chain over time until you had a completed necklace.
You can bet jewelry retailers loved this trend! Why?
Well, once the customer bought the chain and their first few beads, you could almost guarantee they’d be back to purchase more to complete their necklace.
Why not use this concept in your own handmade jewelry business?
Here are some ways you can take advantage of this concept:
1. Design a series of charms using unusual beads, engraved words, stones, rocks etc. Put them on a headpin and add a heavy jump ring for attaching to a bracelet. Buy a basic, high quality, heavy sterling silver bracelet wholesale. Display the bracelet along with a selection of charms. Encourage your customer to start a personalized charm bracelet using your charms. Let them know they can add to their bracelet any time by visiting your website to purchase additional charms.
2. Design jewelry in groups to make a series. Have several necklaces, bracelets, earrings, rings etc. that all coordinate with one another. Give each series a name so customers can easily purchase pieces over time that coordinate with what they’ve already purchased. Make each series limited edition and let customers know when they sell out, they won’t be replicated again.
3. If you design a necklace, always have a bracelet, earrings, and ring to go with it. Offer a discount if they’re purchased as a set.
4. If you make lampwork beads, you can sell a basic chain that customers can use to add your lampwork beads to complete a necklace or bracelet.
5. When you show a piece of jewelry to a customer, always show them several other pieces that coordinate with the piece of interest. If they only want to purchase a single piece, write down the name or number on the piece so your customer can purchase the coordinating pieces from your website at a later date. Never show a piece of jewelry in isolation!
If you follow these suggestions at jewelry shows and home parties, you’re almost guaranteed to have more jewelry sales. Give it a try! I hope you have fantastic results. :-)