Using specific keywords and phrases in your web content is the best way to gain recognition and exposure with the major search engines. If you’re looking for ways to increase pageviews and boost traffic to your website or blog, tracking down specific keywords and phrases is a valuable way to get a head start on quality content. Finding the keywords people are searching for, then placing them strategically within your content can make a tremendous difference in web traffic.
Consider using any of these free tools to find exactly the right combination of keywords and phrases in your niche-the extra step could be just what you need to take your article to the next level:
Google AdWords Keyword Tool: An alternative to the ever-popular Overture Search Term Suggestion Tool powered by Yahoo!, the Google Adwords Keyword Tool allows you to build multiple lists and site-related keywords in a few simple steps. This is one of the most efficient tools to gauge performance of keywords, and you can enter as many different keywords or phrases at once. Data reports are available for keyword search volume (how many people are searching for it), cost and position ad estimates, search volume trends, and possible negative keywords. You’ll be able to see variations and synonyms immediately for each search, which can help you narrow down your choice of phrases in just a few steps. The Advertiser Competition feature lets you see how many advertisers are bidding on that particular term; what this means for you is how popular that term is through an advertiser’s eyes-the higher the ranking, the more difficult it may be to make your content stand out.
Use it if: you need to compare headlines and keyword phrases (e.g. get rich scams vs. online scams)
Avoid it if: you don’t want to generate new keyword ideas but just find out if a particular idea is popular at this very moment. Google hot searches and Google trends are great tools for this
Yahoo! Keyword Selector Tool: one of the web’s most popular keyword selector tools, the Overture Inventory tool helps you see a full listing of a specific search term in under 30 seconds. It’s not as robust as Google AdWords Keyword Tool, and it won’t help you find synonyms or related keywords as easily, but it does offer the benefit of simple and quick search results.
Use it if: you need to look up just one keyword or phrase at a time
Avoid it if: you need to find a full spreadsheet of search terms, compare different combinations, or need help finding synonyms for your chosen keyword list or phrase
Word Tracker Keywords: This one’s not free for long-term use, but does feature a free trial that can help you tackle a specific keyword or phrase you might want to use for a series. This tool allows you to generate thousands of relevant keywords around your topic, and discover the most profitable keywords with The Keyword Matrix. Wordtracker asks you to enter your chosen keyword, then searches the web for the top sites that use that term, and any related keywords or phrases. It will then churn out a list of related words so you can start creating content and sentences with highly relevant items. This goes one step beyond Google Adwords or Overture, giving you a cohesive grid of keyword combinations you can use. Wordtracker costs $30 for a week’s subscription, $59 for a month, and $299 for a year.
Use it if: you’re a seasoned writer or SEO expert and need a simple way to track down the right keywords for you rniche
Avoid it if: you’re new to optimization and just want to jump into online publishing with the basics
SearchKing: this simple site updates each day with a roundup of the top 25 keywords used across independent websites and portals. It’s a simple way to see what the world is searching for on any given day with broad categories and subjects.
Use it if: you want a quick snapshot for ideas on the top niche subjects searched for on the web
Avoid it if: you’re looking for a place to look up a keyword’s ranking or status
As you set yoursights on improving optimization, there are still some rules in using keywords and phrases effectively; sentence structure and semantics are a top priority as you litter your articles and copy with each term, and you don’t want to turn off readers with a robotic-sounding piece. When you do find the right balance, it will become much easier to start generating traffic and increasing pageviews to your site or blog with ease.