Let me start this off by saying that I have always been and probably always will be somewhat of a nerd ;) That said, I’ve been on Xbox Live and Second Life quit a bit lately.game_consoles
Now, a lot of people already know the marketing potential of Second Life, but have many thought about the possibilities of using online console communities for promotion and marketing?
I personally thought of the idea a few weeks ago while playing the ever popular Halo 3 on Xbox 360. When I saw the number of players online in this particular game, well over two hundred thousand, it struck me that this is an audience to preach niches to.
I know what most of you are thinking. Aren’t video game communities comprised of young kids? Well the answer is yes, and no.
You’d be surprised at how many people you see in these online games that are between the ages of 18 and 45. So why not make use of this? Think about the organic traffic you could send to your websites, the referrals you can connect with in a fun and personal enviroment, the sheer exposure potential for your blog is phenomenal.
How do you go about doing this? On Xbox Live this is very simple because you have what is known as a gamer profile. This is your online bio that every player you come across is able to see if you choose so. What’s the best way to promote yourself here? Just as you would with your Twitter bio, keep this short, simple, and to the point. A simple two line paragraph describing what it is you do and slap your website’s URL on it. Its that easy.
If you’d like to take this another step further one thing that I did was actually make my gamertag my website URL. The gamertag online reads ‘ BRADA7XoCOM’. Notice how I capitalized. This is because in order to the the “.” in front of com, you have to use a lower case O because you are not allowed to have characters in your gamertag. The only other downfall of this is that your gamertag is limited to a certain number of characters, so if you have a lengthy URL this more than likely will not work for you.
Advertising like this on online games, in my opinion, is something you should really consider. The gaming market is one that is growing at an expontential rate and the gaming crowd no longer consists of your tots and teens. Grown men and women are getting in on the action as well. This is a real route to potential customers and blog viewers! Especially if you’re in entertainment, gaming, or electronic niches.
Note that the Wii and Playstation consoles also have online services in which you can connect with others, too.
I tried looking up more information on the topic of advertising like this, but I wasn’t able to find anything so maybe I’m the first to write about this! If you have any information about this from personal experience or from reading about it elsewhere, please comment and let me know!