Have you noticed your toddler getting increasingly attracted to the use of technological devices in your home? You are not alone! According to the study “The Children and The Tendencies in Technological Consumption III,” which was conducted by NPD Group, young people are mastering the art of technology use as young as kindergarten age. NPD Group is known for providing reliable and comprehensive sales and marketing information on what is selling, where it is selling, to whom, and why. Their study shows that on the average, children in recent years are navigating the net and working with gadgets with ease well before they reach school age. The age level is down in 2007 from the previous years.
Two years ago, the average age of children using technology product was eight. That is over one year what it is now. Most youngsters start off their technology learning with television controls and computers at around four years of age. They then follow up with satellite radios and portable readers at ages eight and nine. It should not shock anyone to see the trend, for our society is on its own fast trend towards a technologically controlled earth.
The current trend in technological equipments suggest most people are purchasing mobile phones, digital cameras, and portable digital music players (PDMPs) . Computerized TV video games and satellite radios top the new inventions most demanded, while film cameras and sing-along systems such as Karaoke are losing their ground in the consumer demand department. What does this mean? Well, more people are leaning toward newer modes of technology products. Young people especially, are learning to use these products at increasingly younger age, thanks to the myriad of exposure opportunities in our highly mediated culture.
According to analyst Anita Frazier of NPD, the most current and the most powerful gizmos expectably appeal to children than the older ones. They are not troubled by the alien nature of these things; rather, they embrace it easily without much effort. They become accustomed to these gadgets as they watch their favorite TV characters use them.
Age-appropriate gizmos are of course in the lead of high demands. No child likes to be seen with his or her grand-parents’ old typewriter when his or her favorite TV character is sailing on with interactive laptop/ video reader. They use and demand the equipment with which they have most identification and fun with. Parents of the children ages 4-14 years who participated in this on-line study stated that their children tend to enjoy the product that speaks to their interests, which they can use easily, and that is why the numerical camera is one of their tops.
Most participating parents showed interest in seeing children’s counterpart of adult electronic equipments. However, the level of people favoring this idea has fallen from the previous years. In 2006, 82 percent of parents showed interest compared to 73 percents this year.
To participate in this study, children must have utilized at least a technological product. Since not all children were using tech devices, it is fair to say that the age at which those who use the products may have been underrated. Nevertheless, this mode of conducting the study should in no way bring much doubt about the reality that we are more and more witnessing the emergence of new group of technologically savvy kids!