The Nintendo Wii has sold more than 20 million units in the United States. That is quite the unprecedented milestone considering the situation Nintendo was in before the Wii.
Nintendo is responsible for the growth of the modern day gaming industry in many ways. They single handily pulled the industry up from the great crash with the release of the NES in the late 1980s. Nintendo further pushed the limits of gaming with the Super Nintendo in the early 1990s. With the 2D filed conquered, they went into the 3D realms with Nintendo 64 in 1996.
However, that is also when they lost their spot at the top of the gaming industry. Sony challenged Nintendo with the Playstation. Unlike previous competitors that tried and failed, Sony was able to handily beat Nintendo and the Nintendo 64 in hardware sales. So, for the first time since they entered the video game console manufacturing business, Nintendo were no longer the top dog.
Unfortunately, the situation got worse for the much beloved company in the next generation. The Nintendo Gamecube ended up being outsold handily by the Playstation 2. To add insult to injury, newcomer Microsoft also managed to sell more units with their debut video game system, the Xbox.
Nintendo knew that they wouldn’t have a chance at beating the Playstation 3 and Xbox 360 head on. So they choose a different direction instead. The Nintendo DS proved to Nintendo that there is an untapped amount of casual gamers on the market. In order for them to bring this audience to the home console market, Nintendo need a new control method so that non-traditional consumer won’t be too intimidated.
Their answer was the Wii Remote, a revolutionary new controller that can read the player’s motion. Not only did Nintendo manage to breakdown the barrier for casual gamers, they also increased the immersion of playing video games.
As a result, the Nintendo Wii started out of the gate blazing when it launched on November 19, 2006. In fact, many consumers have a hard time finding a new unit as the item was constantly sold out.
So in 31 months, the Nintendo Wii has sold more than 20 million units in the United States. This makes it the fastest selling home console ever, even at a brisker rate than the Playstation 2.
Time will tell if the Nintendo Wii can ever beat the 50 million units sold benchmark set by the Playstation 2 in the United States. For now, Nintendo and their fans are happy to be on top of the gaming industry once again.