Enterprise Rent-A-Car made headlines with their consumer friendly slogan “we’ll pick you up!” and even the company’s competition must admit that they are doing something right! Started back in 1957 by Jack Taylor – and according to CNN Money named after the U.S.S. Enterprise on which he spent some time during World War II – the company has since gone international and is now found in Canada, Germany, Great Britain and also Ireland.
With rental offices located at strategic locations, such as more than 230 airports, Enterprise has managed to capture a lot of business and according to a 2005 article published in the St. Louis Business Journal, the company is consistently outranking the competition when it comes to providing customer satisfaction as part of their customer service.
Consumers have a plethora of choices when it comes to picking their vehicle for the day or week. Economy cars include the Chevy Aveo, while compact cars feature the Dodge Neon and the Suzuki Swift; referred to as intermediate vehicles and not available at all locations are the Chevy Cobalt and the Volkswagen Rabbit, while standard cars, such as the Volkswagen Jetta and the Mitsubishi Galant are usually easy to rent. Those in need of a full sized car may pick a Ford Taurus or maybe a Nissan Altima, while those wishing to ride in the lap of luxury will enjoy a Mercedes C230 or a Ford Mustang. Minivans, trucks and SUVs are also for rent, with brands ranging from Dodge Grand Caravan, over Dodge Ram 1500 to the Mercury Mariner respectively.
To make booking a car rental simpler, Enterprise now permits consumers to complete all the details for their respective rentals online and then call the rental office they have chosen to arrange for pick up service. Another feature to consider is the fact that Enterprise separates drivers into three age categories: the 18 to 20, 21 to 24, and the 25 and up category. Depending upon your age, you may need to expect to pay more for the service. Some locations will not rent to the under-21 age group and you will be wise to contact the rental offices to inquire ahead of time if you do not meet the age requirement.
The more mature set will appreciate the AARP Enterprise discount of 5% for members. The company’s website also offers consumers the option to sign up for email offers and coupons good for car rental discounts. In addition to the foregoing, a weekend car rental special allows for the rental of a car from Friday to Monday at a 50% discount.
By way of an example: a Long Beach resident, 25 years of age or older, may expect to spend between $44 and $49 per day to rent an economy, compact or intermediate car, about $57 for a standard vehicle, $64 for a full size car, and $68 for a premium automobile. An SUV may set you back about $88, whereas a pick up is cheaper and costs – depending on size – between $44 and 54.
When considering the company’s many available vehicles, their liberal rental policy with respect to the 25 and under age group, and of course the many rental offices that make dropping off a car simple and convenient, it is not surprising that so many consumers are now choosing this company instead any of its competitors.