Black Friday is the traditional first day of the holiday shopping season. It is the day after Thanksgiving. Many stores open early on that day some as early as 5 in the morning. Prime Retail will be opening their Outlets throughout the country at midnight for a head start. The outlet center operator has outlet shopping centers located in twelve states throughout the country. It has a total of fifteen outlet centers opening at midnight this year with two states having multiple locations. This information was released in a recent press release from Prime Retail.
The competition among retailers has become intense to lure the Black Friday bargain hunters into their locations in recent years. Some retailers will offer small gift cards to the first people in line. Others will hand out free food to those “camping out” waiting for the doors to open. An even more common practice is for retailers to offer vouchers to the people at the front of line for the high demand items, if you don’t get a voucher for the item you want, you don’t get to purchase that item from the store.
Another tactic is opening earlier than the competition. As recently as a couple years ago it was standard that 6:00 in the morning was the expected opening time on Black Friday. That has changed significantly as many retailers started opening an hour or two earlier than that. Last year several shopping centers started opening at midnight, and Prime Retail has decided to continue that tradition opening all of their locations as midnight this year.
There majority of the locations of these early opening outlet centers are on the east coast. Florida, Pennsylvania, Maryland, South Carolina, Tennessee, and Virginia make up six of the twelve states that have Prime Retail Outlet Centers opening at midnight on Thanksgiving. Two of these states have multiple locations with Florida having three locations in Ellenton, Orlando, and St. Augustine. Maryland is where Prime Retail is located and has locations in Queenstown and Hagerstown opening at midnight. The other states with Prime Retail Outlet Centers opening early are Illinois, Michigan, Missouri, Ohio, Texas and Wisconsin.
There will be many people this year camping out outside the Big Box stores overnight on Thanksving waiting for them to open. Meanwhile, those that are shopping at many Prime Retail Outlet Centers will have been shopping for bargains for hours before those Big Box stores open.
Prnewswire.com. “Majority Of HOliday Shoppers Finish With Time to Spare”.