At one time, I thought that it would be impossible to approach 500 page views per article. My average page views per article were close to 150 when I first started writing on the internet eight months ago. However, through employing search engine optimization along with improved topic choices, I jumped from an average of 200 page views per article to over 500 page views per article in less than 6 weeks. During this time, I did little promotion as my aversion to promotion is well noted.
So, what’s my secret? Here are five tips I’ve learned that have helped me to increase my average page views per article and can certainly help you too.
1. Write about internet-related issues: The mainstream media often ignores internet related news. Folks who are reading articles on the internet often want to hear news about the internet, so figure on what’s going on in cyberspace and write about it. Any articles that I’ve written about spam or internet trends have done exceptionally well.
2. Write specific articles targeting baby boomers: Who would have thought that Fun Grandma Names For the Modern Grandmother would average several hundred page views per week? Not me, that’s for sure. There’s a market out there for baby boomer articles – you just need to think about baby boomer topics in a fun, light way to get views.
3. Write specific articles about making or saving money: I’ve found that precise articles regarding money have done well. Note that the articles must be very specific in order to succeed. Articles that I’ve written regarding how to make money in NCAA tournament polls and how to save money on taxes using the telephone tax refund have done well, while articles on saving money on clothing or why you should be your own financial planner have not done as well because they are too broad.
4. Be controversial without being obscene: You don’t have to write about trite or offensive topics to get page views. However, it goes without saying that the more interesting or emotional the topic is, the more views you will get. My highest viewed article so far is Is Ron Paul Buzz Real or Spam?, which has attracted views from both Ron Paul supporters and non-supporters, all of whom are interested in the topic.
5. Stay away from academic topics: I came up with an idea in February to write a series called “The MBAs guide to …” and wrote about how to read annual reports, balance sheets, and income statements, among other things. I was so excited because I really felt like this was a great idea that would do really well. NOT! Folks that are looking for how to do these sorts of things find the information in other places, most likely in investing books. My less academic, more practical piece Are You Saving Too Much for Retirement? has done much better.
I hope that these tips will help you as you try to increase your page views. Good luck!