One of the most lucrative and fastest growing writing venues is copywriting. The demand of the freelance copywriter is still high. Even as job markets become unstable and the economy fluxgates, copywriting is still needed. Sometimes it seems that during difficult economic times the freelance copywriter is needed more.
Copywriting is often reserved for advertising or marketing items such as brochures. There are a variety of other things that copywriters do. Copywriters can provide radio and television spots, full advertising campaigns, or just slogans. Copywriters may also work on copy for training manuals, instruction videos or seminars. These are just a few of the excellent reasons to pursue a freelance copywriting career.
Low start up costs
Starting a freelance copywriting business does not require a large amount of capital. Copywriting might be one of the most affordable businesses to start. Items required to start the business are few. A quality computer, some basic word processing software, a fax machine or fax software, business cards and stationery, internet access, some basic office supplies, phone access, and a place to work. All in all, not a large investment. A copywriting business can be started for a few thousand dollars or less if needed.
Not only are the start up costs low but the ongoing costs are low as well. There is no surprise additional expenses. Once the business is started, the costs to keep it going are minimal. Restocking office supplies, a few utility bills, some minimal mileage expenses, and possibly upgrading software or office equipment. The overhead can be kept low until the jobs and the money start to flow in.
Simple to break in
Copywriting is relatively simple to break into. Conducting some simple direct mail or basic marketing campaign might be enough to start attracting clients. Once the initial clients are attracted using a portfolio will be necessary. Creating a high quality portfolio of copy is essential to drawing interested clients.
There are a number of ways to launch into the copywriting business.
* Internet marketing campaign
* Direct Mail
* Creation of a website and e-zine
* Newspaper ads or classified service ads
* Specialized classified papers
* Internet job sites or freelance listings
Possible repeat business
Unlike writing magazine, newspaper articles or even books, copywriting carries an increased possibility of repeat business. Clients who are pleased with the quality of copy received may return for more. Doing a good job and submitting copy on time can create an ongoing flow of repeat business. Each time attempting to sell an article or book requires writing a proposal that may or may not be accepted.
The services of the freelance copywriter are almost always in high demand. Businesses are constantly searching for copy that meets their needs for a variety of projects.
Copywriters can set their own schedule and work their own hours. There are few demands on a set schedule for the copywriter. There are some daily activities that need to take place during regular office hours such as returning phone calls or e-mails and meeting with clients. The actual writing can take place mid-morning or the middle of the night. Flexibility can be a huge benefit of the copywriter.
Full or Part time
Copywriting does not require quitting the current job. Freelance copywriting can be done as a part time job. Copywriting is flexible enough to work into almost any schedule. The earning can be high enough to go full time once a stable client base is built.
High rate of pay
Copywriters often enjoy a high pay rate per hour. The average rate for an experienced copywriter can be between $75 and $100 per hour. Starting out the fees will not be as high but they can build as experience and new clients are developed.
Considering starting a freelance copywriting business does make sense. Weighing all of the possible options with the benefits and the drawbacks is important for making the best possible choice regarding a copywriting career.