Have you ever walked up to a grocery store and while still in the parking lot smell the baked goods inside? Every wonder how this is done without opening a window or setting the goods outdoors? Well, the answer is some tricky marketing and a few intelligent engineers. Now, not only will you smell those baked goods while going to the grocery store but one can also smell new scents while at the bus shelter.
Yes, New York based Arcade Marketing Inc. has collaborated with the California Milk Processor Board to create a new type of advertising. This advertising pin-points your nose, not your eyes though. These new ads will begin their journey into the general public through specifically chosen bus stops that have “Got Milk?” commercials.
Generally Arcade Marketing Inc. works with those nifty scented advertisements through adhesive mixed with perfume. These are the advertisements that everyone has tried to wipe on their arms to test out a new scent from a magazine. Well, Arcade Marketing has come up with a new method of advertising called, MagniScent®.
So how does MagniScent® work? It is a special adhesive that will be combined with the ever popular scent of homemade chocolate-chip cookies. It is placed in strips over the inside roof of a bus stop and in strips under the benches also located inside the bus stop. The company states that it should last for about one week. After one week, the scent will need to be replaced. The suggested price is around $30.00 per week.
Why use MagniScent® in bus stops? Why not use them in bus stops. To me, instead of using traditional advertising methods such as ads why not try to make bus shelters smell a little better. Most bus stops in my opinion smell a lot like human urine, so any smell should be better than that. In addition, marketing specialists all know that a good advertisement will reach all five senses of the human body. This means that not only will you see the “Got Milk?” logo but one will also smell the cookies. Who doesn’t think about milk when smelling cookies? Engineers have been placing heating ducts in grocery store kitchens to push out the smell of bakery goods for years, it just makes sense.
For right now, Arcade Marketing Inc. and the California Milk Processor Board is working in the state of California. With positive feedback, many more will come about in other states. If you live in San Francisco, check out one of the five locations in the downtown area. Hopefully the smell of cookies will brighten peoples’ days also to make more pleasant bus rides.