The Nikon Coolpix is a subdivision of a type of camera not an individual model. The Coolpix line has 17 different models represented currently on the nikonusa.com site. The line seems to then have 3 further subdivisions denoted as performance, style and life. The performance models are denoted with a P before the numbers in the model number, with an S and L likewise for the other divisions.
The life division is marketed as their entry level price range. There are three cameras in this range the l100 the l20 and the l19. The l100, has an MSRP of $279.95 and sports a 15xzoom, as well as a 10 mega pixels. It comes in black. The l20 has an MSRP of $129.95 it also has 10 mega pixels, but 3.6x optical zoom. It is available in deep red. The l19 has an MSRP of $109.95 it has 8 mega pixels and also has a 3.6x optical zoom. It is available in silver. All three are significantly bulkier models than any of the style series. Of the three I would recommend the l20, while the zoom is significantly less than the l100 the price point is much more appealing. And the 10MP is definitely worth $20 bucks over the 8MP.
The style division seems to be the most popular choice and has the most models to select from. There are 10 models in this range nearly all available in a selection of colors, they are all very slim and sleek designs, making all three in the life range look old and clunky. The S630 has 12MP and a 7x optical zoom. It has an MSRP of $279.95 and comes in a selection of fancy named colors that are really black, silver, red, blue and purple all in deep tones. The S620 has 12.2 Mega pixels and a 4x Wide Angle Zoom. It comes in purple and black as far as deep tones go, and blue, pink and pearl all in frosty, girly tones. It sports a MSRP of $269.95. The S230 has 10.0 Megapixels and a 3x Optical Zoom for an MSRP of $229.95 and comes in plum, silver, red, blue and black all in deep tones. The S220 has 10.0 Megapixels and a 3x Optical Zoom for a MSRP of $149.95 in purple, silver, aqua, a bright purple called “smooth”, blue and black all in jewel tones. This is my favorite of the bunch. The s710 has 14.5 Megapixels and a 3.6x Wide-Angle Optical Zoom. It sports a MSRP of $299.95 and comes in red, silver and black. The S610c has 10.0 Megapixels and a 4x Wide-Angle Zoom. For a MSRP of $299.95 it comes in black. The S610 has 10.0 Megapixels 4x Wide-Angle Zoom. It’s MSRP is $249.95 and it comes in black, red and grey. So why then does it run for $40 less than the S610c? Apparently the S610c allows you to wirelessly send pics. It lets you upload them to Nikon’s image host though WiFi and hot-spots. The s560 has 10.0 Megapixels and a 5x Wide-Angle Zoom. It comes in black, pink and blue for an MSRP of $199.95. The S550 has 10.0 Megapixels and a 5x Zoom. It comes in black, blue and purple with an MSRP of $199.95. The S60 has 10.0 Megapixels and a 5x Optical Zoom. Its MSRP is $299.95 and it comes in red, black, white, burgundy, pink and a interesting color named “platinum bronze” that is really quite gold like. It seems that on face value there is not really much difference between any of these cameras. They are all between 10 and 12 MP and around 4 zoom. The wireless upload feature is interesting on the S610c but it only lets you send them to Nikon’s site and who knows how well it all really works out in the play of things. All in all I would choose the S220. The price is much more appealing than other’s and it looks really sharp. All of these cameras are each other’s near match. So really I would pick whatever appeals to me or the one on the best sale.
The professional series has four options. The p90, p6000, p80 and the p60. The p90 has 12.1 Megapixels and a 24x Optical Wide Angle (26-624mm) Zoom. The MSRP for this one is $399.95. The p6000 has 13.5 Megapixels and a 4x Wide Angle Optical Zoom. The MSRP is $499.95. The p80 has 10.1 Megapixels and a 18x Optical Wide Zoom. Its MSRP is $349.95. The p60 has 8.1 Megapixels and a 5x Zoom. Its MSRP is $229.95. I truly do not know enough about cameras at this level to make recommendations. But as a tried and true barging shopper I would say that the p90 is the best value for what you get.
All in all the Coolpix line does combine easy to use cameras with simple features and decent price range. Out of all I would most likely choose the l20 you get the most camera power for your buck with 10MP and a 3.6 zoom for only $129.95. Feature wise there is hardly any difference between the cameras. They all take good pictures, it is the subjects you choose that make the pictures great.