Kraft Macaroni and Cheese has been on the market for years. It is a staple in many households, especially those with young children. At my house, the kids eat macaroni and cheese for lunch or dinner at least a couple times a week. It is always in my pantry and on my grocery list. I also often serve it as a side dish for my husband and me.
Ok, I have to admit that normally when I read the label of one of my favorite products and it claims to be “new and improved” I am skeptical. I have to wonder if they really made and read difference that would affect the taste or usefulness. Typically, I do not notice a difference when products claim to be improved. Usually the packaging just looks a little more appealing. Today, I found an exception to this rule.
As I often do, I prepared Kraft Macaroni and Cheese for my children for dinner. When I got to the step where you add butter and milk, I started noticing a difference in the product. Dare I say it? It looked cheesier. The powder, once mixed with the milk, butter and cooked macaroni took on a slightly different color and definitely a different consistency than in the past. The more I stirred, the thicker it became. The cheese mixture mixed in quickly and thoroughly. I had followed the manufacturer’s cooking directions as I carefully measured the butter and milk to be added.
Before calling the kids to the table, I could not resist…I had to try it. But before I tasted the final product, I stirred it a few more times and observed an even more thicker consistency after I let it sit for a few minutes. The dish definitely looked appealing.
When I tried it, I immediately I noticed that this macaroni and cheese was cheesier than normal! It actually reminded me of the macaroni and cheese that my Grandma made years ago. Granted, it was not quite as good as home-made but it definitely is better than macaroni and cheese products from a box that I have tried and it was also better than The Original Kraft Macaroni and Cheese was in the past. My husband agreed that the new and improved version tasted cheesier as well.
So, did it pass the “kid test?” At first glance, my daughter said she would not even try it because it was not in a shape of her favorite characters. You see, we normally get the Kraft Macaroni and Cheese that comes in popular character versions. This is of course typical for her to make up her mind before she even tasted it. After she saw how much the rest of us were enjoying it, she gave in and conceded that she would “only try one bite.” It was funny to watch her. At first she tried to pretend she did not like it and even made a “yucky-face.” Five bites later she exclaimed that it was the best macaroni and cheese she had ever had. By the end of dinner, each of the children had finished their bowl of macaroni and cheese, which was almost twice as much as they normally eat.
I was also pleased with the taste and consistency of the product even after refrigerating the left over macaroni and cheese, and heating it the next day. I stirred it thoroughly after re-heating and it looked and tasted just as appetizing as it did originally.
I look forward to trying the new and improved version again along with some of the “add on ingredients” they suggest such as diced tomatoes and/or ham. My husband wants me to try adding crispy turkey bacon crumbled up into pieces. Other suggestions to add on: sliced hot dogs, broccoli or ground beef.
Some interesting facts about Kraft Macaroni and Cheese:
• Kraft Macaroni and Cheese was introduced to the market in 1937. The dish was advertised as being a tasty nutritious meal that was easy to prepare. It gained popularity during World War II when many foods such as milk, meat and eggs were severely rationed.
• Kraft Macaroni and Cheese is even more popular in Canada than the United States.
• Canadians often use the term “KD” to refer to Kraft Macaroni and Cheese. Kraft Diner (KD) was the original name given to the product and Canada retained the original name.
Kraft claims that the new and improved Original Kraft Macaroni and Cheese is cheesier. My opinion is that yes, the label is accurate. “Kraft Macaroni and Cheese Original is now even cheesier!” I would love to hear your opinion if you have tried it or once you do.