Online ads can be extremely annoying. So it’s only natural that many of us learn how to rid ourselves of these pesky distractions. But not all of the ads that you see online are annoying. While ridding yourself of the annoying ads make sure you don’t accidentally block useful ads that can benefit you. In this article, I will cite three reasons why you should not block all the advertising that you see on the Internet.
Some ads are not annoying.
It’s true that many online advertisements are extremely aggravating. Most of us automatically block the huge image ads that attempt to distract us from what we are searching for. Or there is the horrifically animated Flash ad that tries too hard to get your attention. I can’t say that I blame you for blocking these types of ads. I even do it.
But what about simple text ads? These too can be annoying, if done incorrectly. For instance, if the color of the ad does not match anything else on the webpage then people are more likely to block it. If the advertisement is done correctly, though, then I think it should not be blocked. When an ad is done properly it will match the webpage colors and add some usefulness to the website. This benefits both you and the webmaster.
Let the webpage author make some money.
Whatever the webpage is that you’re viewing, remember that it doesn’t cost you anything to read it. Almost all of the content on the Internet is free. However, that may change if everyone continues to block all of the ads. Again, I’m only defending the text ads that add value to a website.
But if everyone blocks all of the ads, even if they’re not annoying, then webmasters and others will be forced to change their tactics. These people want to make some money from their work, so maybe they will start charging people for access to their information. Do you want to pay a subscription fee to read the latest news and weather? I don’t think so.
You might discover something useful.
Text ads might actually help you, if you don’t block them. These ads contain links that take you to other websites, which might have just what you’re looking for. Google ads, for instance, are targeted specifically for the content that is on whatever webpage you are viewing. If you take the time to give the Google ads a glance, you might realize how useful they can be.
So remember, the next time you start to block that useful text ad you might just be doing the webmaster and yourself a disservice. In the future, you may not have the option of blocking ads. Instead, you might just have to give the webmaster your credit card number.