Book reading is one of the largest hobbies in the world. A book offers a way of escape for an individual. Most of us cringe at the prices of some of our favorite novels. However, we end up spending the money anyway because of our want to read the book. The luxury to splurge on a book is something that a lot of people simple can not afford. This is why a new breakthrough in the evolution of book making and service has the industry excited.
There are many of us who race to a bookstore to get the last copy of a popular book. We do this because we hear on television and radio how there was only a certain amount originally printed. Sometimes we simply lose out. We do not make it in time to purchase the last copy and realize we will have to wait weeks to obtain one. A new company understands our pain. This is why they have developed the Espresso Machine.
On Demand Books is the maker of The Espresso Machine. The company was cofounded by former Random House editorial director Jason Epstein. His machine allows you to print and bind a paperback book in 4 minutes. Currently, the machine is home to a library of 200,000 titles.
The titles are no longer under copyright protection, allowing the company to sell them without having to pay any royalties. Epstein hopes to incorporate copyright protected books through partnerships in the near future. This will allow the idea to expand greatly.
Early versions of the machine have been field-tested at libraries in New York, Alexandria, and even Egypt. A smaller, sleeker, more retail-friendly version of the Espresso Machine is due out next year. With production costs estimated at a penny per page, consumers would end up saving big time money. The machine will allow for the books to be sold at cheaper prices that a larger audience could afford.
Publishers are constantly increasing the prices of their books due to the overall production costs. These costs can become incredibly high because of the time and labor that they are required to pay. The concept of the Espresso Machine allows On Demand Books to become the middle man. They are tapping into a market of people who want things right here, right now.
Next year will be a big year for On Demand Books. This will be the year that they will find out how big of a mass appeal their idea will actually have. Field tests and study groups can be done thousands of times. This does not mean that the machine will be a success. However, industry insiders feel that the machine will be a great success. This is why many companies are offering money to help see it get off the ground. Keep your eyes open for when they hit your local book stores.