The holiday season is going to feature a fierce battle between two video games. Rock Band and Guitar Hero are going to be the two most highly sought after games this upcoming Christmas season. Users have become infatuated with the current Guitar Hero format and have become loyal purchasers of the last two video games, with the third recently just being released. Rock Band is offering users to opportunity to perform with not only a guitar, but with drums and a microphone. The rivalry is causing the two games to come up with reasons to purchase their products. Here are two specific product areas that the company is going to try very hard to on capturing current and new video game users.
Rock Band and Guitar Hero are video games for those who wish they were in a band. Each game allows you the ability to connect a guitar to your system and try to match the set of cords and proper keys with one another. The result is a challenging game that allows those who do not know how to play a guitar and those who do the opportunity to battle back and forth. Guitar Hero was the first game to come out with this concept, with several of the developers of the game leaving to develop Rock Band. The game Rock Band gives you a few extra things to do that makes it more enticing to Guitar Hero. Fans are excited to hear that they will be able to play drums and sing as well. Rock Band is hoping these features will lure Guitar Hero players to their game.
Rock Band is offering users of Guitar Hero the ability to play their guitars on their game. This is something that Guitar Hero is choosing not to offer. By allowing video gamers the ability to do so, they are more apt to give Rock Band a try. What this could possibly result in is many users discovering that they like Rock Band more and switching to that brand of games. Guitar Hero is planning to make it’s own proposal as to why fans should continue to choose Guitar Hero over Rock Band any day.
Guitar Hero plans to release the Guitar Hero 3 wireless controller. The controller will allow users to play the game while not having to be connected to the gaming platform. Sadly, the guitars are not going to be released until after the holiday season. This may be a smart marketing move by the company as they capture the consumers sales before the Christmas season through the purchase of the wired guitars. They will then notice that there are wireless guitars available and purchase one of them. Thus, Guitar Hero could make a lot of money through releasing the wireless guitars at a later date.
Rock Band will release similar guitars a month or two after Guitar Hero. These are just a few of the examples of the companies battling each other to capture the attention of the already established Guitar Hero fan base. The one thing that Guitar Hero currently has going for them is a wider and more advanced selection of songs to choose to play. Rock Band currently has a weak selection when compared side to side. It will be interesting to see which of the two is the most successful seller this upcoming holiday season.