WVOW has a broad audience, ranging from the very young to the very old, and manages to cater to everyone with an eclectic mix of music. It is very common to hear the latest rock to the oldies of yesterday, with bluegrass, country, and gospel thrown in for good measure.
Lum and Abner, a radio show dating back to the 1930’s, is heard each week day at 7:30 a.m. While popular in the ’30s and ’40s, today it has many critics who would prefer not to hear it when the radio is turned on to listen to the news or music. Other listeners like to relive the olden days and tune in faithfully each morning.
At 9:30 a.m., listeners can call in and voice their thoughts on “What’s Your Opinion” for half an hour. Any subject is fair game as long as you don’t mention names. Veteran newscaster Speedy Bivens is a pro at playing devil’s advocate. On the days Speedy is at the controls, a lively discussion is sure to be heard about various local and national issues.
Being from a small town, WVOW follows the sports of the three local high schools with live play-by-play action of whatever game is going on, whether it is football, basketball, or baseball. Very few towns can boast of this dedication to the community. Universities WVU and Marshall can be heard during their football games. On the national level, you can listen to the action of the Atlanta Braves and Cincinnati Reds.
But it doesn’t stop there. Hymns and gospel can be heard each morning at 10 a.m., followed by funeral announcements of the local community members who have passed on. You can call in daily at 1:30 p.m. to sell any unwanted items during “Trading Post”. No commercial advertising is allowed.
During the weekend, local folk can take the helm for the “Saturday Morning Hometown Show”, which features local artists showcasing their prowess at bluegrass and gospel. Several talented singers have been showcased and advanced their careers with this spotlight.
The staff members of WVOW are all local citizens with a tie to the community. They all pitch in with local community fundraisers such as the WE CAN program, which raises money to help with child abuse and neglect. It is common to see the newscasters offer their talents for local theatre productions. One in particular is “The Aracoma Story” which tells the story of Princess Aracoma and Chief Logan.
The news does not stop at the local level. WVOW contracts with CBS and announces the national news every hour following the local news. When breaking news happens in Logan, the newscasters race to the scene for live reports.
For local, hometown flavor, WVOW delivers the goods. It is a well-respected radio station with a long history of news and tradition. The staff is local with thorough on-the-job training. Happy listening.